FLY Energy Bar Dips A Toe In The Water (Golden Age Of Air Racing Too!)
Wednesday, May 8, 2013 at 12:15PM 
A version of the FLY Energy Bar logo... designed by me!
@FLYenergybar on twitter | FLY Energy Bar on facebook
A came up with a concept for an energy bar and the branding to go with it in late October 2012. Since that time I have been developing the details of the graphic imagery and marketing concept, along with the actual food product itself. Yeah, I'm developing the recipe too! I've really enjoyed the research required to learn about how to make all this happen... and then there's the testing. Testing concepts, even food recipe concepts, is just pure awesome to me! I love the challenge and the quest for solutions.
I'm very excited to present some of the details of what I've come up with. It's called FLY Energy Bar... they are premium-quality and all-natural energy/meal replacement bars made with grains, seeds, and fruit, with very little or no cane sugar, no high fructose corn syrup, low fat, most likely gluten-free, low sodium, high protein, good fiber, and with an energy kick! Best of all, these energy bars taste great! I'm still in development and tweaking the recipes, but I have two of the three flavors for launch already 95% defined.
I don't have the cash to start a business like this, but crowd funding thru a website like kickstarter.com can make all the difference. That's why I'm revealing the basics of this project now, so I can create some awareness in preparation for launching a kickstarter campaign in July. That campaign will give you an opportunity to contribute to the project in return for some of the products, as well as a variety of unique rewards at varying contribution levels.
Gee Bee R-1 racer right after winning the 1932 Thompson Trophy race
I'm most excited about the way I'm incorporating Gold Age of Air Racing aircraft into the packaging. I wish I could share the first package graphic with you but at the moment I can't, but I'll tell you that it's the coolest looking food package I've ever seen! I'm also confident that people who have no specific interest in aviation will find the packaging fun, exciting, and motivating. FLY bars are intended to be for everyone and anyone... it's just that people who love aviation will be all the more drawn in : )
I'll be using custom artwork based on amazing race aircraft from the 20's and 30's like the Gee Bee R-1, Hughes H-1 and the Curtiss RC3 to encourage people to see how eating a FLY bar will help them feel like they're able to spread their wings and do their own flying thru the day.
The Howard Hughes record-setting H-1 racer - first flown in 1935
FLY Energy Bar is meant to represent more than just food... it's all about a culture of being driven to succeed while also making the world a better place to live. I have some huge concepts to go along with the making-the-world-a-better-place idea, but again I have to wait to tell you about them. I'm as sure as I can be tho that you'll really connect with what I have in mind. I also feel that these benevolent aspects will really encourage people to contribute to the kickstarter campaign once it's up and running.
Curtiss R3C seaplane in the late 20's... beauty and grace meet power and speed!
One other plan for the culture of FLY Energy Bar is an annual event called FLYfest... mixing several cool elements all into one awesome event: a fly-in focusing on antique/classic and homebuilt aircraft, a small airshow, lots of live blues music, AND a BBQ food fest! The goal would be for the first event to take place in the summer of 2014. And, since I founded and ran a Christian rock music fest for 10 years (1999-2008), I'm thinking pulling off an awesome FLYfest would be right up my alley : )
I hope you think this all sounds cool and that you'll consider contributing to the kickstarter campaign, once it's up in July, so you can be a direct part of making FLY come to life.
FLY: fuel for you.
Reader Comments (6)
Good lucky with your project and I hope that kickstarter.com works for you sounds like you need some luck would be nice if these bars make it to NZ
Very cool idea! I would ask you to consider reading a bit before believing that grains are a good component for your bar. If you want a good place to start, consider "It Starts With Food" by my friends Dallas and Melissa Hartwig.
I've tweaked and modified my diet for about 5 years, and eliminating all grains was the single most effective change resulting in improved health. I'm fitter, leaner, and stronger at 45 than I was at 40...by a WIDE margin. I wouldn't have taken off my shirt in public back then. :)
Take care, and good luck!
Looks great! I recently graduated from Michigan State Universtiy with a degree in Packaging. If you need any help or input on the package structure/material or cost saving tips feel free to contact me. This is right up my victor airway.
glen- FLY will start out as a regional product in my state of Indiana but the goal is to become a nationwide product as soon as possible... not sure about 'global' tho : )
Bill- I appreciate your input, and can believe that there might be real benefits from eliminating grains from one's diet, but the reality is that most people just can't make such a restrictive diet fit their lives... I'm trying to strike a balance of the right ingredients for great nutrition and good health - and for the real world, I think I'm right on track.
Robert- I'm just now diving into the specifics of my packaging needs and would enjoy the chance to share my ideas/needs and see how they fit with modern packaging education and your knowledge. I'll send you an email later today or tonight. Thanx!