Alaska Airlines: 'Creative Marketing' Done Right
Saturday, February 21, 2009 at 04:59PM 
See hi-res image of the winning design by 11th grade student Hannah Hamberg
In my opinion, Southwest Airlines and their recent Sports Illustrated ‘creative marketing' campaign of slapping women, errr, I mean slapping a woman in a bikini on the side of one of their 737's was nothing more than cheap and tawdry. (Yeah, I know, no one uses the word tawdry anymore, but maybe we should?)
What we need in the profitable and exciting world of ‘creative marketing' is, well, creative marketing! Enter Alaska Airlines and an act of pure genius. Their recently completed 'Paint The Plane' contest challenged Alaskan students (grades K-12) to design a paint scheme that would best express 'The Spirit of Alaska'.
There were so many great entries for the judges to chose from, it's really quite impressive. Be sure to check out the gallery of entries to see that all of theses designs from these young students are absolutely fantastic. The winner was chosen on January 3, 2009... the 50th anniversary since Alaska became a state!
The 'Grand Prize' winning design came from Hannah Hamberg, an 11th grade student at Sitka High School. Her design is not only beautiful, but it also carries the great message of "We're All Pulling Together".
Hanna's biggest prize is that her design will be flying around on an Alaska Airlines 737 for about 4 years. Millions of people will see her beautiful and creative artwork. She also got a vacation to the Disneyland Resort for four.
To thank and encourage the other excellent entrants, a 'First Prize' winner from each grade from K-12 (excluding the Grand Prize grade) was chosen and also received Disneyland Resort vacations.
What a great contest where everyone comes out a winner. Two thumbs up for Alaska Airlines and their excellent, and very respectable ‘creative marketing' campaign! I like 'The Spirit of Alaska'!... And shame on Southwest Airlines for just not having a clue.
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